The "Helpmet" was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand's staggeringly high rate of motorcycle fatalities—the second highest in the world.
The helmet uses shock-detecting technology to sense when the rider has been in an accident, with GPS and cellular access built in to alert emergency crews. When the helmet detects a crash at a force that could cause unconsciousness, it sends an SMS to the National Emegency Center. The message includes the rider's location via GPS, and a SIM card contains more detailed information that the rider fills out on a website in advance.
Because a vast majority of Thailand's motorcycle's accidents occur on rural roads, the team behind the Helpmet hope it will reduce fatalities by alerting paramedics far more quickly and with pinpoint accuracy.
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