“The reason to choose a helmet with MIPS is to have additional support and protection during certain impacts,” says Johan Thiel, the CEO of MIPS. “[MIPS] is very cheap insurance for additional protection. And the most dangerous injury when you’re wearing a helmet is a brain injury.”
How does MIPS work, exactly? Thanks to some clever engineering, MIPS essentially mimics the brain’s cerebrospinal fluid, which is our bodies’ second line of defense against brain injury. (Our skull is the first.) When hit with oblique impact, two layers — the helmet’s foam outer shell and MIPS’ patented inner shell, connected to one another by omnidirectional elastic bands — rotate independent of each other, thereby absorbing and diffusing the energy of the impact much better than a standard helmet.
MIPS isn’t a consumer product. You can’t buy an individual MIPS shell and install it in your own helmet. Rather, MIPS is an ingredient in consumer products. It can take months, sometimes years, to properly integrate MIPS into a helmet. At its headquarters in Sweden, MIPS tests product concepts in a gleaming, echoey laboratory, where helmets are repeatedly smashed with battering rams and crash test dummy heads are launched into the ground; the data extracted from these tests is then used to produce new, safer helmets. In an effort to make helmets safer across categories and brands, MIPS even publishes many of its research papers on brain injuries and oblique impacts to the skull online.
MIPS wasn’t always an ingredient maker, so to speak. “The first instinct was to make an entire helmet — to become a helmet manufacturer,” says Greg Shapleigh, strategic advisor at MIPS. “Then, the subsequent decision was made to become an ingredient supplier. That’s significant, because that’s a big part of what MIPS wants to do. MIPS wants to make every helmet better. The solution was developed in such a way that it can be retro-fitted to an existing helmet, or it can be added to a new helmet that’s being developed. But in both cases, it makes the helmet better. We’re protecting more people and we’re getting the solution out there faster than we could have if MIPS was just a helmet company.”
There are 63 brands using MIPS technology today, according to Shapleigh. Most of them focus only on cycling, snow sports, motocross and motorcycling equipment. These are the areas where MIPS has had the most success, and where it continues to expand. But MIPS’ overarching ambitions are much larger.
“We think that the helmet universe is somewhere around 70 million helmets made per year. We’re looking at all 70 million helmets as a potential for this kind of technology,” Shapleigh says.
